A new line of vegan yummy-ness
Cookie Krum is a new brand arriving on the market of home made pastries. I’m excited to say I worked on this project because their products are very tasty.
Ideation
Coming up with an original name was a challenge, but I was inspired by the sensation of enjoying a home made cookie. I followed the creative bread krumb down the winding path of ideas and I came up with the name Cookie Krum. I hand lettered the logo to feel traditional. It was then sketched and digitized using illustrator.
Flavors
After this I painted each flavor of cookie using traditional watercolors and a sample of the real product. I wanted the cookie painting to really represent the product coming out of the package so the client sent me sample cookies off their production line.
Packaging Inspiration
I also inked a custom pattern based off of their ingredient list to go along with each box or bag. I created this pattern so it could be adapted to any packaging they might decide to use.