Art Direction & Design/Copywriting

Laguna Candles based in Laguna Beach, California brought me on as an Art Director to provide their graphic designer with direction on the layout for promotional materials. Their objective was to showcase the products cleaner and hit objective sales goals by displaying the publication in other stores locally. The student was a recent graduate of Laguna College of Art & Design for their marketing materials design. 

I directed the graphic designer on how to improve the layout of the publication to look cleaner, clearly written, and adjust the photos to show the products better.

• Copywriting, reworking of bio, and editing for quality

• Redesign recommendations to designer and typographic cleanup (working on a grid)

• Adding elements of repetition such as the candle in the background of the brochure

Graphic Designer at California State University, Fullerton, Staff Designer

As the main graphic design and marketing support for the College of Humanities and Social Sciences at California State University, Fullerton, I created all marketing materials to support the largest college on campus. I designed all marketing materials for the dean’s office, various departments, events, signage, publications, supported the acquisition of donors, updated the website, and designed event programming.

Art Direction & Social Media Design

I’ve had the pleasure of working with different small businesses throughout the years as I ran my own small agency. While doing so, I worked with Aquanetic Pools on their social media, writing marketing campaign copy and pairing visual images that would interest customers and drive sales. Aquanetic Pools served the Orange County area by helping home owners improve their backyards and build equity in their homes with pool and spa installations/backyard landscaping.