I discovered the #Shorts feature on Youtube, thanks to my Youtube mobile app and a catchy Britney Spears video title. They’ve been testing #Shorts in India since September. Given how difficult Instagram and Facebook have made it to build an audience on their platforms without paying for exposure, I thought the #Shorts feature would be an amazing opportunity. I discuss this and more about this new TikTok competing feature, including the new terms of service for Instagram and how this will affect artists today.
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